Oriental Century
Provider of education management services to educational institutions in the PRC. Oriental Century manages Oriental Pearl College (does not own it), invested in and manages Nanchang No.3-Oriental Pearl High School (own school) and is in the process of establishing Humen Oriental Pearl Kindergarten (own school).
Offer
33.28m new shares at 35 cents each. 1.28m public offer shares and 32m placement shares. Enlarged share capital is 166.177m shares.
Financials
see table below
Risks
1. Cooperative agreement with government operated high schools may be terminated in event of breach or may not be renewed on favourable terms due to intense competition.
2. A bigger risk is that its proposed kindergarten in Humen may have to be relocated which would be a blow to the Group since the location of the kindergarten is very important (close proximity to affluent families).
Comments
STAG (personal opinion only).

Oriental Century has effectively only 2 schools and is aiming to expand via establishing co-branded senior high schools (similar to its Nanchang High School) and setting up a network of kindergartens in afluent regions. Pre-IPO investors were vested at 17.63 cents.
Oriental Century earns management and school fees. Management fees - fixed/variable component are collected in arrears on a monthly basis whereas management fees - retainer are collected annually. We recognise revenue from management fees progressively over the duration of the study period or semester. Retainer fees are relatively insignificant while management fees collected in arrears are subjected to credit risk. For school fees, they school fees are collected upfront before each academic semester and are recognised as revenue progressively over the duration of the academic semester so no credit risk here.
Currently, the Group has not increased the school fees at Nanchang High School since inception, with the increasing intake at these schools, costs will rise and this would affect gross margins. The school fees charged are under review currently. Overall, expect overall margins to continue declining as the Other Education segment, which has lower profit margins, contributes increasingly to revenues.
Fair value is pegged at 11x forward 2006 P/E (pegged at historical 2004 P/E) or $0.54. Education industry has high P/Es (historical industry average according to Reuters is 25x) but that largely applies for large capitalised education stocks, for Oriental Century, it is a rather small player and should be pegged at a significant discount.





